We help FMCG founder brands grow with fractional sales account management
Most FMCG founders figure it out the hard way - wasting time chasing buyers, misfiring on margins, or getting ghosted after a promising meeting. Without a clear retail strategy or sales muscle, even great products stall.
We started Blueprint to give founder-led brands the sales partner they never had, but always needed. We’re here to demystify retail, open buyer doors, and manage your accounts like it’s our own brand on the line.
Dan Bourhill, Head of Gen. Merch & Consumables
Dan brings nearly 15 years of FMCG experience across Australia, New Zealand and the UK. He started in Brand Management before finding his groove in Sales. During his time at SC Johnson & McCormick, Dan has worked on some of world’s most recognisable household brands, from Drano to Ziploc.
Now, as co-founder of Blueprint, he’s on a mission to help founder brands win in retail, without the guesswork.
Michael van der Salm, Head of Home & Personal Care
Mike jumped straight out of university into stacking shelves at Woolworths, before climbing the ladder to become a Category Manager across a wide range of areas. He sharpened his skills at Bunnings, before making the move to supplier-side as Head of Sales at Anihana.
As co-founder of Blueprint, he now uses his knowledge of both sides of the desk to help brands grow faster & smarter.
Want to learn more? Download our Pitch Deck
Blueprint plugs in as your outsourced sales team, managing your retail accounts and unlocking new growth across ANZ
We handle buyer relationships, category strategy, and the daily grind of sales - so you don’t have to. All the benefits of a senior in-house sales manager, without the cost, complexity, or risk of hiring one.
Account Management
Range Reviews Presentations & Negotiations
Promotional Planning & Optimisation
Sales Forecasting & Analysis
Dispute Escalation
Business Strategy & Planning
Blueprint helped us reduce costs, optimise trade spend, and keep growing. It’s like having a strategic sales function, without the overhead.
Tulsi Patel, Finance Director - Anihana
Blueprint’s expertise in translating data into a powerful story has been key in driving our momentum with Woolworths, setting us up for long-term success.
Jon Reed, Founder - Compostic
With Blueprint, we’ve scaled faster—growing existing customers, launching NPD, and opening up new accounts with confidence.
Jayden Klinac, Founder - Anew
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If you would like to learn more about how Blueprint could grow your brand, submit your details below & we’ll get back to you in less than 1 business day.